Know the source
Start where the product, skill or opportunity actually begins.
Yaniv Hamudot · Los Angeles
Direct to the source.
No middlemen.
I build businesses that connect people straight to the producers behind what they buy — from LA's fashion and flower districts to signs, sportfishing, games and books.
CSUN · Business Law · Honors
Morgan Stanley Wealth Advisor
Real Estate & Solar
Family Fashion Heritage
Finance, real assets, family fashion — and a new generation of direct brands.
The through-line
Every chapter taught me the same lesson: value is created at the source — and lost in the layers between.
Remove the layers
Cut out steps that add cost without adding value.
Build on heritage
Real experience and family knowledge — not shortcuts.
Yaniv’s journey
From finance and property to direct brands
Education
CSUN — Business Administration, with honors
Business Administration at California State University, Northridge — emphasis in business law, graduated with honors.
Finance
Wealth Advisor at Morgan Stanley
Disciplined advice, risk and long-term thinking — learned where wealth is managed.
Real assets
Real estate, homes, housing projects and solar
Flipping homes, housing projects and work in the solar industry.
Data
Monex and the road toward private equity
At Monex, the data angle changed how he evaluated businesses — and led toward private equity.
Family trade
A fashion heritage built by Daniel, Yeron and Yaniv
Eternity Fashion, Rebound LA, Broken Leash and Identity Fashion — three decades of the garment trade between father, son and brother.
Today
Founder of the Direct brands
His own direct brands — helping people reach the source and stop paying the middleman.
With former Los Angeles Mayor Antonio Villaraigosa, 2015.
With Los Angeles Mayor Karen Bass.
Los Angeles roots
Rooted in this city
Los Angeles is not just where Yaniv works — it is home. The family put down roots here, built its businesses in the downtown districts, and showed up for the life of the city around them. Two mayors, one hometown — different days, same habit of showing up. Every Direct brand starts here for a reason: the harbor, the districts and the people are the home advantage.
Licensed & registered
Credentials earned along the way
FINRA Series 7 & Series 66
Financial Advisor, Morgan Stanley (Beverly Hills), 2013–2016 · CRD# 6195980 · No disclosure events
California Real Estate Salesperson
Lic. #01521837 · Held 2006–2010 · No disciplinary action
California Life & Health Insurance
Lic. #0I58327 · Life-Only, Accident & Health, Variable Contracts · 2013–2017
Former licenses from earlier chapters of his career — not currently active.
A legacy carried forward
Yeron Hamudot · November 19, 1980 — September 23, 2026 · 12 Tishrei 5787
For Yeron — my brother, my other half
Yeron helped build the family’s fashion story — beside our father in downtown LA, carrying the businesses forward, creating Broken Leash in Henderson and opening Identity Fashion, his high-end boutique on Melrose.
“He’s with me forever.”
— Yaniv
The portfolio
Ventures, stories and creative work
One family of businesses, all growing out of the same direct-to-source idea — and every one of them exists to help people, and to make them feel good and happy.
Flowers · Los Angeles
Flower District Direct
Made-to-order flowers sourced through the LA Flower District — closer to the vendors, fresher to your door.
Visit Flower District Direct →
Fabric & Fashion
Fabric District Direct
Deadstock fabric by the yard, plus broker-direct manufacturing, design & development, sewing and brand-building — backed by the Hamudot family’s 30 years in the trade.
Visit Fabric District Direct →
Signs · LAX Area
Sign District Direct
A direct line from your storefront to a working sign shop in the LAX area — designed, built and installed without the layers.
Start with a conversation →
Sportfishing · Southern California
Spirit Sportfishing
LA sportfishing, Catalina day trips and time on the water — a concierge relaunch of a name Yaniv has owned for 15 years.
Visit Spirit Sportfishing →
Games · Play Online
VRMatch
Castaway VR fishing and a growing library of free browser games — play in seconds, no downloads.
Play on VRMatch →
Card Game
Yaniv — The Card Game
The classic card game, Hamudot family style: three computer opponents, one perfect moment to call “Yaniv!” — and only a Yeron can catch you.
Play Yaniv — the family card game →
Books
Banana-Man & AI Tales
The Banana-Man children’s series and AI Tales, a horror anthology written under the pen name Ron Ham.
Ask about the books →
Animation · YouTube
Banana-Man on YouTube
The books brought to life — animated Banana-Man episodes built from the stories’ own artwork, with new tales every week.
Get series updates →
Family Heritage
The Hamudot Fashion Legacy
Eternity Fashion, Rebound LA, Broken Leash and Identity Fashion — built by Daniel, Yeron and Yaniv Hamudot.
Explore the legacy →
The philosophy
Why “Direct” is more than a name
Asia’s supply enters through the LA harbor. The garment district sits beside that source, and the makers are already here. My work is making that path visible.
Underneath all of it sits a simple mission. Honor the family name — Hamudot. Grow in order to help people. And, plainly put, make people feel good and happy. The ventures change; that does not.
The harborSupply lands in Los Angeles before distribution layers move it on.
The districtReal makers, jobbers, vendors and production knowledge.
The producerThe shop doing the work belongs in the conversation.
The customerBetter information, fewer markups, a clearer path to the source.
Beyond business
Family is the point
The brands are the work; the family is the why. Yaniv is a son, a brother and an uncle — and, to the people around him, a friend you can count on and a caring neighbor, in his building on Wilshire and in the city he has never left for long. The ventures on this page are personal: a family fashion trade carried forward, a boat name kept for fifteen years, stories written for the next generation.
Business moves fast. The people it is all for do not change.
Yaniv on his birthday — October 2020.
Yaniv on the coast.
Home turf — downtown Los Angeles from MacArthur Park, at dusk.
Contact
Start with a conversation
Fashion, fabric, flowers, signs, partnerships or creative projects — call or text Yaniv directly.